09.12.2013

ITE Siberia: from Siberian Fair to international exhibitions in Siberia

ITE Siberian Fair has completed the rebranding process and will continue its successful activities as part of ITE Group under the name ITE Siberia.

Siberian Fair has been on the exhibition market in Siberia since 1989. Over this period of time the company became the largest regional exhibition organiser beyond the Urals and earned a good reputation from both visitors and exhibitors as well as the exhibition industry in Russia. The company became one of the founders of the Russian Union of Exhibitions and Fairs – a key national exhibition industry association.

In 2008, Siberian Fair joined ITE Group, with a name change to ITE Siberian Fair. As a result of the gradual integration and through the use of the experience of ITE at the forefront of the industry the quality of exhibitions that took place in Novosibirsk improved significantly. The attendance of a much greater number of foreign exhibitors (increasing almost three fold by 2012 – 2013) and the implementation of international standards and organisational principles were some of the major achievements of this process.

All of the major industry exhibitions organised by Siberian Fair have organically joined the architecture of industrial exhibition portfolios of ITE Group. SibBuild, SITT/TourSib, Mashex Siberia and other exhibitions became more prominent and recognisable for foreign companies entering Russian regional markets.

Following the ITE Group strategy of geocloning well known exhibitions in regions where they never took place before, Woodex Siberia, Mining World Siberia and Trans Siberia were successfully launched as new exhibitions in the Siberian region.

When the new modern exhibition centre was opened in Novosibirsk in 2012 and the company successfully negotiated to become an anchor tenant at the venue, the Siberian Fair programme of exhibitions was successfully transferred to a new platform. The well developed infrastructure of the exhibition complex, trust from visitors and exhibitors, support from regional government bodies and business associations as well as the professionalism of the team have transformed Siberian Fair exhibitions into successful  international  business to business events -  an effective platform for the development of business in the Siberian region.

The change in the name of the largest regional exhibition organiser in Siberia to ITE Siberia is the next step in the formation of a structure of ITE regional offices  – an organiser that has the first place in Russia and the sixth place in the world as a provider of exhibition services.

The largest exhibition organiser in the Siberian region will continue working on increasing the size and quality of its exhibitions and the development of new projects under the ITE Siberia brand.